4×4S.ORGTHE REGISTRY NAMED MODEL · 1971–2015
NAMED MODELSpecial · CommercialSpecial · Food & DrinkGermany

Beer Landy Series III Bar.

The 'Beer Landy': a Land Rover Series III 109 hard top converted into a mobile bar in Jever bottle green, with a stainless winch bumper, spare and wooden slats on the bonnet, a chequer-plate roof rack with spot lamps and a rope-hung wooden serving counter folding down from the side, displayed at the Essen Motor Show in December 2015.

Sources & evidence
BASE VEHICLESeries III 109″BUILT BYLand Rover (Series III 109 hard top); bar conversion by an unrecorded German builderIN SERVICE1971–2015OPERATED INGermanyPRODUCTION1LAYOUT4 wheels · 109″

The record

The Essen Motor Show each December mixes tuning, classics and promotional builds, and among the exhibits in 2015 was a Series III 109 hard top made over as a beer bar. Painted the dark bottle green of the Jever brewery's branding, with Jever roundels on its doors, it had a stainless-steel bumper carrying a winch, a spare wheel and wooden slats on the bonnet, a chequer-plate roof rack with two spot lamps, black steel wheels on white-lettered all-terrain tyres and, on the right-hand side of the rear body, a wooden serving counter that folds down on ropes to reveal a shelf of bottles inside. Dennis Matthies photographed it on the show stand; the exhibitor and the vehicle's build history are not recorded.

The registry's model is the Series III 109 hard top in Jever green with the stainless bumper and winch, bonnet slats, roof rack and lamps, folding counter and bottle shelf, roundels and a German plate from the photograph.

Specification

MANUFACTURERLand Rover (Series III 109 hard top); bar conversion by an unrecorded German builder
MODIFIER / COACHBUILDERUnrecorded German builder (mobile bar conversion)
MANUFACTUREDSeries III (1971-85), shown as a bar in December 2015
ENGINERover 2.25 L four-cylinder petrol or diesel (Series III of the period; not stated in the source)
PRODUCTION RUN1
COUNTRY OF ORIGINGermany
OPERATED INGermany
STATUSunknown
ROLEMobile beer bar / promotional vehicle
LIVERYJever bottle green with Jever roundels
SEENEssen Motor Show, December 2015
RECORD KINDNamed model
MODEL LINESeries III
WHEELS4
NOMINAL WHEELBASE109″
CATEGORYSpecial · Commercial, Special · Food & Drink

Catalogue fields describe the vehicle's structure and body as this registry records it. They are not certified factory measurements, and no performance figures are published here.

AI rendering impression

An AI rendering impression starts from a 3D model of this vehicle, which an image model then paints into a scene. It is an artist's impression of the type, made to give a feel for the vehicle in its element — not a photograph, and not a record of any particular vehicle.

Proportions, fittings, markings, colours and the setting can all drift from the original in the process. For the vehicle's actual details, rely on the specification, the photographs and the cited sources on this page.

Where it was

DE Germany2015–2026
  1. BasedJever, FrieslandGermany · 2015–202653.57, 7.90

Sources

  1. 1Beer Landy — a Land Rover Series III at the Essen Motor Show (Dennis Matthies, Flickr, December 2015) ↗Flickr · accessed 2026-09-11SOURCE
  2. 2The Beer Landy on its Essen Motor Show stand — the reference this model was built from; linked only, © Dennis Matthies. ↗Dennis Matthies / FlickrIMAGE
  3. 3https://www.flickr.com/photos/mechanicman87/23516198816/https://www.flickr.com/photos/mechanicman87/23516198816/ ↗REFERENCE

Registry record updated 2026-09-16T05:55:32.033Z · status: researched